The First Agentic Analytics Governance Platform.
We govern the last mile of analytics: the dashboards, KPIs, semantic models, and data sources that BI teams and now AI Analytics depend on.
For nearly twenty years, Wiiisdom has helped the world’s most data-critical enterprises trust the analytics they decide on. We continuously validate, certify, and monitor the BI layer where data becomes a decision. Now, augmented by intelligent agents that operate at machine speed, we are building the governance layer the AI era demands.
What started in 2007 with two Business Objects experts in France has grown into a global platform serving 600+ enterprise customers across financial services, pharmaceutical and life sciences, government, insurance, technology, and retail. The mission has never changed: make analytics trustworthy. The scale has.
The analytics governance platform for the world’s most data-critical enterprises.
Industry Recognition
Named in the Gartner® Hype Cycle™ for Data and Analytics Governance, 2026.
Wiiisdom is listed in the Analytics Governance category of the Gartner® Hype Cycle™ for Data and Analytics Governance, three years running.
Gartner, Hype Cycle for Data and Analytics Governance, 2026. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications.
Our Point of View
In 2020, Wiiisdom coined Analytics Governance as a software category and set out to pioneer it. Six years later, the category is recognized by Gartner, adopted by the market, and more relevant than ever.
Now, we are taking the next step. AI is transforming how enterprises consume analytics: Copilot in Power BI, agents in Tableau, conversational interfaces on data. Every one of these tools consumes the same dashboards, KPIs, and semantic models your teams rely on. If that layer is ungoverned, AI does not correct it. It amplifies it, with total confidence, to every user who asks a question.
Our conviction: governance itself has to become agentic. That is why Wiiisdom is pioneering Agentic Analytics Governance: agents that observe your BI platform, recommend adjustments, and act within a framework you define.
“You’re Closer to AI Analytics Than You Think, and Further Than You Realize.”
By Sébastien Goiffon, CEO, Wiiisdom
The fastest, safest, and most economical path to AI Analytics runs through governed BI, not around it. Your organization has spent years building dashboards, semantic models, and KPI definitions. That is years of institutional knowledge encoded into the exact layer where data becomes a decision. Discarding it to rebuild from scratch is a choice most organizations cannot afford, and do not need to make.
Anthropic, automating 95% of its own analytics, names the problem as context and verification, not the model. When the pioneers of AI name trust as the real obstacle, it is time to listen.
One constant runs through every BI wave: reporting, dashboards, self-service, now AI Analytics. Each was predicted to kill the last. None did. They accumulate, widening the circle of users and multiplying risk. The constant is trust. And in the age of agents, governance can no longer be content to observe. It has to act.
Without analytics governance, AI does not democratize analytics. It democratizes approximation.
of data and analytics leaders with AI Analytics in production say they have already experienced inaccurate or misleading AI outputs.
Salesforce, State of Data and Analytics, Nov 2025, 3,800 decision-makers, 18 countries
What We Believe
The last mile is where trust breaks.
Data governance secures the source. But the moment data becomes a report, it gets merged, filtered, and reshaped. Every transformation is a new place for trust to break. Analytics governance secures that last mile: the dashboards, KPIs, and AI answers where decisions are actually made.
Governance is sequential, not optional.
Data Governance → Analytics Governance → AI Analytics Governance.
Most organizations have invested in data governance. Most have skipped the analytics layer entirely. That gap is the reason AI Analytics initiatives stall: you cannot govern AI-generated insights if the analytics they draw on were never governed in the first place.
Governance has to become agentic.
AI does not just add usage. It makes usage explode: infinite questions, proliferating content, costs that climb at the speed of success. At that scale, governing by hand is impossible. Intelligent agents that alert, recommend, and act, within the boundaries you set, with a human always in control of sensitive decisions, are the only way to keep pace.
Innovation earns trust. Time proves it.
Dynamic, automated certification of BI and analytics assets, including data sources, dashboards, and AI-generated insights, is a capability we pioneered. It is the mechanism behind every trust signal in the platform: a certification that reflects the current state of the content, not its state the day it shipped. The moment a certified asset drifts, the signal updates and certification revokes automatically. This capability is currently patent-pending.
Platform Capabilities
Three capabilities govern the BI layer. An AI layer makes the whole platform agentic.
Our People
The Wiiisdom leadership includes Business Intelligence pioneers and data management experts who have been in the industry since the earliest days of modern BI. With nearly a century of combined experience, they bring deep expertise, a relentless drive for innovation, and a shared conviction that analytics governance is the discipline the AI era needs most.
The Board
Sebastien Goiffon
CEO and Co-Founder
A Business Objects expert with decades of experience, he traveled the globe as a consultant before co-founding Wiiisdom in 2007. He provides the vision, creates the culture, and leads the Wiiisdom executive team. Based in Boston, he oversees Wiiisdom’s largest market (the US represents over 50% of revenue) and works directly with the company’s most heavily regulated enterprise customers.
Denis Payre
Advisory Board Member
The Business Objects co-founder and former Chief Operating Officer, he grew Business Objects into the world’s leading business intelligence software. At Wiiisdom, he provides guidance and corporate oversight.
Laurent Bride
Advisory Board Member
Multiple Board Advisor, Laurent brings his long experience and expertise in the BI and Data Management industry to help Wiiisdom become a leader in its market. Prior to Wiiisdom, Laurent was COO of Talend (Nasdaq 2016) and is now CTO at Komodo Health.
Nicolas Bugy
Investor
Analyst at Isatis and Partner at Wiiisdom. Previous experience as a Senior Analyst in transaction services at Eight Advisory. Graduate EM Lyon.
The Wiiisdomers
What started with two entrepreneurs in France has evolved into 80+ people across France, the United Kingdom, the United States, and Canada. Despite rapid growth, the entrepreneurial spirit remains intact. More than half of all Wiiisdomers are focused on product and engineering, and every line of the platform is developed internally. We do not offshore innovation. Different backgrounds, perspectives, and areas of expertise, but a shared mission: make analytics reliable, trusted, and ready for the AI era.
Our Values
Trust is the product
Everything we build exists to make analytics trustworthy. If a feature does not earn or protect trust, it does not ship. This applies to what we deliver to customers and to how we work with each other: say what you mean, own what you build, and be honest when something is not right.
Customers first, always
We succeed when our customers succeed. That means listening before selling, solving before prescribing, and measuring ourselves by the outcomes they get, not the features we release. The best product decisions come from the field, not from a roadmap built in isolation.
Build it here
Every line of the platform is developed internally, by people who understand the problem domain deeply. We do not outsource innovation. We invest in engineering talent, protect the craft, and take pride in what we ship.
Move fast, stay rigorous
Speed without quality is waste. We ship frequently, iterate quickly, and hold ourselves to a high bar on reliability, security, and performance. Governance is our business: we practice what we preach.
Think long, act now
We coined Analytics Governance as a category before the market recognized it. We are pioneering Agentic Analytics Governance before the market demands it. Vision without execution is a slide deck. Execution without vision is a feature factory. We aim for both.
A History of Innovation
From two Business Objects consultants in France to the first Agentic Analytics Governance platform. Innovation has been in our DNA since day one.
2007
GB&SMITH is founded
Two Business Objects experts, Sebastien Goiffon and Alexandre Biegala, join forces to establish GB&SMITH.
2013
GB&SMITH patents its technology
We obtain a patent for our disruptive technology that allows administrators to control and manage security settings through a live and dynamic access control matrix.
2013
GB&SMITH earns prestigious awards
Our success is recognized by Deloitte Technology (Fast 50 and Fast 500â„¢ awards) and Ernst & Young (Entrepreneur Of The Year).
2016
GB&SMITH achieves important milestoness
We attain our 500th customer and boast more than 2 million administered users.
2016
GB&SMITH welcomes Denis Payre to its board
The Business Objects co-founder, recognized by Business Week as one of the world’s leading entrepreneurs, joins our board of directors.
2020
GB&SMITH coins Analytics Governance as a software category
GB&SMITH acquires the Tableau automated testing solution Kinesis-ci and enters the Analytics Governance market. We coin Analytics Governance as a software category we set out to pioneer: governing the last mile of analytics, from the BI layer to the point of decision. This is the vision that will define the company.
2021
GB&SMITH is rebranded to Wiiisdom
After 14 years as GB&SMITH, we decided to rebrand to Wiiisdom to better align with our vision and mission.
2022
Wiiisdom raises €6m
After 15 years of bootstrapping, Wiiisdom raises €6M from Isatis Capital to accelerate growth and become the global leader in Analytics Governance.
2022
Wiiisdom for Power BI launches
Wiiisdom expands its analytics governance capabilities to Microsoft Power BI, delivering cross-platform governance for the first time.
2023
Wiiisdom joins a Tableau / Salesforce co-innovation program
Wiiisdom is selected as the partner of choice to co-innovate on versioning, change management, and regulatory compliance features for Tableau.
2024
Wiiisdom files patent for dynamic and automated BI asset certification
Wiiisdom files a patent to protect its groundbreaking capability for dynamic and automated certification of BI assets, a first in the industry.
2026
Named in the Gartner® Hype Cycle™ for Data and Analytics Governance
Wiiisdom is recognized in the Analytics Governance category of the Gartner® Hype Cycle™ for Data and Analytics Governance, three years running.
ESG at Wiiisdom
At Wiiisdom, we are committed to conducting business sustainably by reducing our environmental impact and contributing to society. Our ethical principles align with the United Nations’ 17 Sustainable Development Goals and the Universal Declaration of Human Rights.
We measure our carbon footprint and aim to raise awareness among our employees, customers, and the community. We have obtained approval for our short-term target strategy from the Science Based Targets initiative to ensure our emission reduction targets are ambitious and aligned with the objectives of Agenda 2030.
Wiiisdom advocates for active engagement in enhancing our Corporate Social Responsibility strategy. We believe that a robust CSR strategy benefits the community, the environment, and the company’s long-term success.
Our latest achievements
- Completed carbon footprint reports for 2022, 2023, 2024, and 2025.
- Near-term target strategy approved by the Science Based Target initiative (SBTi).
- Published our Supplier Code of Ethics aligned with our CSR vision.
- Made our CSR Policy public to demonstrate our commitment to a more sustainable business model.
