Cookies and trackers policy

1. What are cookies and trackers?

1.1 Cookies

Technically, a cookie is a computer file, which can contain any information (random identifier, email address, session token, etc.). These files are usually small. They are stored and read by your browser or by an application which accesses the Internet (for example a mobile application on a smartphone) or by the operating system of your terminal (Windows, MacOS, Android, iOS, Linux etc.).

A cookie belongs to a given domain (for example www.wiiisdom.com), has a name, a content and an expiration date.

A cookie can only be read by a server in the domain to which it belongs, or by code executed by the browser (JavaScript).

1.1.1 First party cookies and third party cookies

A “first party” cookie (or simply a “normal” or “standard” cookie) is initially set by the website or the server currently browsed by the Internet user. A “third party” cookie is placed or read when the Internet user browses a website or interacts with a server and this website or this server has integrated technology from a different server (ie a “Third party”) and this technology implements a tracker or a cookie owned by a domain different from that to which the server on which the Internet user browses belongs.

There is no fundamental difference between a standard cookie and a third-party cookie; it simply depends on the context associated with that cookie. For example, a cookie set by Google while the user is browsing google.com is a standard cookie for Google. However, if the user browses a site other than Google’s sites, and that site includes features provided by Google (advertising or analytics, for example), a Google cookie may be set and/or read even though the user is browsing a site that is not a Google site. In this context, Google cookies are considered third-party cookies. Such a third-party cookie may well contain an identifier that allows Google to recognize the user, in particular if the user has a Google account and is logged into it from their browser. Google is then able to associate various data with the identifier contained in the third-party cookie, including data concerning the user’s browsing history on all the sites that use the same tracking technology.

1.2 Trackers

We call a tracker any technology which makes it possible to determine that we are dealing with the same user at various times. Cookies, in particular third-party cookies, are thus technologies that can be used to implement trackers: If a cookie contains a unique identifier (which can be random) and this cookie is read at several different times, the server which reads this cookie will know that it is the same identifier and, therefore, the same browser or the same terminal. The server which owns this cookie can then record the fact that the navigation on a given page was carried out from a browser which has already carried out navigation on another site and another page before. The browser is thus identifiable and the server which reads the cookie can associate a browsing history, recorded in a database, then analyzed.

There are also other technologies allowing tracing, in particular tracing pixels or browser footprints.

Tracking technologies are generally based on the assumption that a browser is associated with an individual. Thus, by tracing the use made of a browser it becomes possible to know the browsing history of an individual, to create standard profiles and to determine the likely centers of interest of an individual, in particular to offer him/her content that interests him/her more than other content or to recognize her/him as part of a “Cash-Back” program so as to allow discounts or refunds to be associated with this user when she/he places order on partner sites of the cash-back program.

1.3 More details

The following resources can provide additional information and details about cookies and trackers
https://en.wikipedia.org/wiki/HTTP_cookie
Magic cookie – Wikipedia
https://ico.org.uk/for-the-public/online/cookies/

 

2. Why do we use cookies and trackers?

Our company operates one or more websites.

We have set cookies and trackers for the needs of browsing our website, optimization, audience measurement, increasing our productivity, prospecting for new potential customers, our communication tools with you, the dissemination of information, in particular in the form of videos or messages posted on social networks, and the customization to your preferences of the services and offers that we or our partners provide.

We use cookies to provide you with an optimal user experience tailored to your personal preferences. By setting cookies and trackers, for example, we can prevent you from re-entering the same information each time you visit one of our websites. Cookies can also help us optimize the performance of our websites, mobile sites and mobile applications. In particular, they can make your browsing more user-friendly and help us meet your requests faster.

The data processed following the implementation of these cookies and trackers are used by us, our partners and third parties in accordance with their purposes.

2.1 What types of cookies and trackers may be used?

2.1.1 Essential cookies and trackers on our sites

These cookies and trackers are necessary for the proper functioning of our websites, for example by keeping track of your connection to your account or by allowing the navigation context to be preserved when you change pages, if you leave our site temporarily, to allow you to communicate with us. Necessary cookies are essential for the use of our sites. Disabling these cookies may prevent the use of certain features of the site or the display of certain pages. Audience analysis cookies complying with the consent exemption criteria issued by the CNIL and traffic analysis cookies (“analytics” cookies) are also considered necessary

Necessary cookies and trackers are not subject to the collection of the user’s consent.

2.1.2 Functional trackers and cookies on our sites

Functional and trackers are useful for an optimized and more ergonomic navigation of our websites, for example by retaining some of your preferences (language or currency preference in particular) as you defined them during a previous visit to our sites or to allow faster display of our pages.

They can also be used to manage access to reserved and personal areas of our sites or our services, such as your personal account, for example by memorizing your identifiers or to enable the use of an online chat service.

2.1.3 Cookie and trackers for statistics, analysis and audience measurement on our sites

Statistics, analysis and audience measurement cookies and trackers may allow us to better understand the use made of our websites, what pages are most viewed, how do people find us, etc. These cookies and trackers are important to us in particular so that we can provide websites always better suited to the expectations of our customers and our visitors, in particular with regard to the ergonomics of our sites.

The use of this type of cookies and trackers is generally subject to the user’s consent. This consent or refusal is collected during a user’s first visit to one of our sites and can subsequently be modified as mentioned in section 4.1.1 below.

2.1.4 Marketing cookies and trackers, intended for personalization on our sites

Cookies and trackers intended for targeting, essentially make it possible to identify recurring connections from the same browser, on our sites and on other websites, so as to be able to constitute an history navigation and deduce therefrom likely centers of interest of the user as well as other data, including, potentially, identifiers or contact details allowing to contact the user, in particular his/her email address.
This makes it possible to offer, on the websites visited using the same trackers, content and advertisements adapted to the interests of the users.

Note that deactivating targeting cookies and tracker does not necessarily deactivate advertisements: when you deactivate one or more trackers in this category, you will generally continue to see advertisements, but these will no longer be adapted according to the analysis of your navigation. These will then be “generic” advertisements, i.e. the same as when you use a new computer or a newly installed browser, with a newly created user account which is not linked to anything known to companies which implement these trackers.

The use of this type of cookies and trackers is subject to the user’s consent. This consent or refusal is collected during a user’s first visit to one of our sites and can subsequently be modified as mentioned in section 4.1.1 below.

2.1.5 Social networks cookies and trackers on our sites

These cookies and trackers can be set on your terminal by social networks. They are intended for sharing the content of our websites on social networks or for integrating content from social networks within our sites.

They may be used when we add a “Like” or “Share” button which will allow us to report these actions on the social network to which they are linked. These cookies and trackers are beyond our control, as are the data processed by these social networks. For more information on these cookies and trackers, we invite you to consult the confidentiality policies specific to each of these social networking sites.

2.1.6 Pixels and trackers in our electronic communications

As part of our email communications (newsletters, marketing emails, event invitations, sales follow-ups), we may include tracking pixels as well as redirection and tagging technologies.

Where applicable, these tools serve the following purposes:

• Open tracking (invisible pixel): a transparent one-pixel image is downloaded when the message is opened. Purpose: audience measurement and calculation of the open rate of our campaigns.
• Click tracking: rewriting and redirection of the hyperlinks contained in the email. Purpose: measuring engagement and analyzing interest in our content.
• Source tracking (UTM tags): addition of specific parameters to destination URLs. Purpose: attributing visits recorded on our website wiiisdom.com to the originating email or campaign.
• Identity tracking and profiling (identification cookie): placing or reading a cookie when a link in the email is clicked. Purpose: linking subsequent browsing on wiiisdom.com to the contact identified in our CRM database in order to tailor our sales follow-up.

Managing your consent and exercising your rights:

• Collection of consent: the activation of these email trackers is based on your prior consent, collected in particular via a dedicated checkbox when filling in our contact or download forms on the site.
• Withdrawal of consent: you may object to the tracking of your emails at any time by clicking on the dedicated link (“Manage preferences”) at the bottom of our communications. Please note: this link is separate from the global unsubscribe link for marketing emails.
• Consent-exempt trackers: trackers that are strictly necessary for security (e.g. authentication tokens or single-use reset links) or for the technical deliverability of our messages are not subject to prior consent.

 

3. How long are cookies and trackers stored?

The necessary cookies can last until you delete them, although most of them are deleted when you leave the session.
All cookies and trackers, set directly by our sites or indirectly via the technologies we embed, have a validity period which is mentioned in the list of cookies and trackers below.

 

4. Controlling cookies and trackers

4.1 Cookie control

4.1.1 For this website

When you first connect to wiiisdom.com, you are asked to accept or configure your preferences regarding the use we make of cookies and trackers used on the site in question.

To view details and change your consent, use the badge at the bottom left of the pages of this site.

Important note: when you express a choice (acceptance or refusal), a cookie is placed on your terminal in order to remember your preferences. If you delete your browser cookies, your choice can no longer be recognized and the information banner will reappear on your next visit. This choice cookie is called “axeptio_cookies”, accompanied where applicable by axeptio_authorized_vendors and axeptio_all_vendors.

4.1.2 Do Not Track

This information is provided for educational purposes and can in no way engage the liability of Wiiisdom.

Certain browsers implement a functionality allowing you to indicate that you do not want to be tracked. This choice is transmitted to the sites which can take it into account in order to adapt their behavior.

You will have more information on this feature here: https://en.wikipedia.org/wiki/Do_Not_Track

Currently, there are no legal or consensus constraints for websites to recognize and comply with the Do Not Track option. Few sites therefore respect this functionality, including ours.

4.1.3 At browser level

The ICO (UK Information Commissioner’s Office) publishes resources that can help you configure your browsers to better control how cookies are used.

The following resource may usefully be consulted: https://ico.org.uk/for-the-public/online/cookies/

 

5. Advertising

Some of our Sites may display advertising. We may also broadcast advertisements for our Services through various channels. We do so in compliance with all applicable regulations, in particular with regard to consent and tracking. Your consent to the use of certain cookies allows you to control the personalization of the advertisements displayed on our sites.

 

6. List of cookies and trackers used on or via our sites

Details of this site’s use of cookies are available by clicking on the badge at the bottom left.

6.1 Necessary technical cookies exempt from consent